Gemini is Google's AI assistant. It answers questions, summarizes and writes, creates and edits images, and on paid plans it also works inside Gmail and other Google apps. There is a free plan plus Google AI Plus, Pro and Ultra, with official prices in USD, GBP and EUR. It suits people who already live in a Google account.
This page collects Gemini's official plans and regional prices and every Maitz article about it, grouped into reviews, guides and news. Prices were read from Google's official US, UK and Ireland subscription pages on October 8, 2026.
Plans and prices (checked on October 8, 2026)
| Plan | US | UK | Ireland (EU) | What it adds |
|---|---|---|---|---|
| Free | $0 | £0 | €0 | 3.6 Flash, image generation and editing, Deep Research, Gemini Live, Canvas, Gems, 15 GB storage |
| Google AI Plus | $4.99 | £4.49 | €4.99 | 2x the usage of Free, video generation, Gemini in Gmail and Vids, 400 GB storage |
| Google AI Pro | $19.99 | £18.99 | €21.99 | 4x the usage of Free, 1,000 Google Flow credits, Gemini in Gmail, Docs and Vids, 5 TB storage |
| Google AI Ultra | $99.99 or $199.99 | £79.99 or £189.99 | €99.99 or €219.99 | Two tiers: 5x or 20x the usage of AI Pro |
Google says AI Plus is available in more than 160 countries and territories and AI Pro in more than 150. Prices in other EU countries can differ from Ireland, and some features depend on your country; our review covers which ones.
Availability and privacy
Google’s privacy policy lists Google Ireland Limited among the Google companies that provide consumer services in the EU. Our Gemini review explains what Google says about chat retention, human review and your choices under the GDPR and UK data protection law.
Guides
- How to Move Your Gemini Gems to Skills Before They Go Away: Move your Gems to Skills yourself before Gems end for personal accounts in November 2026.
- How to Summarize a Gmail Thread with Gemini and Draft a Reply You Can Verify: Summarize a Gmail thread and draft a reply without inventing dates or commitments.
- How to Create NotebookLM Flashcards and Quizzes You Can Check Against Your Sources: NotebookLM flashcards and quizzes you can check against your sources.
- How to Stop ChatGPT, Claude, and Gemini From Training on Your Chats: The exact setting that stops ChatGPT, Claude and Gemini from training on your chats.
Reviews and tests
- Gemini Review: What the Free Tier Covers, What Paid Plans Add, and Privacy: What the free tier covers, what paid plans add and what happens to your chats.
Comparisons
- ChatGPT vs Claude vs Gemini (2026): Which One to Pay For: Official prices side by side, what the free tiers and the $20 plans add, and who should pay for which.
News
- Google Rolls Out Gemini Skills to Replace Gems: Skills replace Gems: saved instructions you run with a slash in the prompt bar.
- Google Unveils Gemini 4 Argon, but Only Cyber Defenders Get It for Now: Gemini 4 Argon, Google's new flagship, is limited to cyber defenders for now.
- Google Introduces Guided Vision: Spoken Camera Descriptions in Gemini Live: Spoken descriptions of objects and text through the camera in Gemini Live.
- Nano Banana 2.1 Reaches Developers with Lower Image Output Prices and Editing Improvements: Google's image model update for developers, with cheaper image output.
More on Maitz
Other hubs: ChatGPT, Claude, Grok Bot, Canva and Gamma, AI video tools. The full tool list is on our AI tools page, and every guide is in the Guides section. Terms like token, RAG and MCP are explained in our AI glossary.
FAQ
Is Gemini free?
Yes. Anyone with a Google Account gets a free plan with 3.6 Flash, image generation and editing, Deep Research, Gemini Live and 15 GB of storage.
How much does Gemini cost in the UK and Europe?
On Google's official pages checked October 8, 2026: in the UK, AI Plus is £4.49, AI Pro £18.99 and AI Ultra £79.99 or £189.99 a month; in Ireland, €4.99, €21.99 and €99.99 or €219.99. Other EU countries can differ.
What is the difference between AI Plus and AI Pro?
AI Plus gives 2x the usage of the free plan and 400 GB of storage. AI Pro gives 4x the usage, 1,000 Google Flow credits, Gemini in Docs as well and 5 TB of storage.
What happens to Gems?
Google is replacing Gems with Skills. Gems end for personal accounts in November 2026, and our guide shows how to move them yourself before then.
Sources
- Google: Gemini subscription pages for the United States, the United Kingdom and Ireland
- Google: Privacy Policy
- Google: Gemini Apps Help, transition from Gems to skills
